There are really two sides to Wilson Lumber. There’s the side that most people know, that is, that we sell building materials to pro’s who are building and remodeling homes (although as frustrating as it is, most people don’t know that we sell a whole lot more than just lumber).
But then there’s the significant side of our business where we sell to homeowners. Now most of our interactions with homeowners (at least in dollar volume) is with what you might call larger ticket items. Replacement doors, decks, cabinets, etc. Hence, our tag line “way more than lumber”.
Anyway, recently we have discontinued all electrical, plumbing and paint products (well, almost all). It’s not that we didn’t enjoy selling this stuff, or even that we didn’t make money at it. The problem was that we were not excellent at it. And we believe that if you cant be excellent at something, you just shouldn’t do it. Also, we realized that people don’t need us for that kind of stuff. And we are perfectly OK with that. It gives us more resources, energy and space for the stuff we are excellent at.
As if that is not enough, I attended a conference recently where I saw this particular study by the Farnsworth Group that I’ve previously written about.
Basically, professionals depend on us for Lumber, Millwork and Building Materials. (I must admit, I thought lumber and millwork were building materials. I guess they meant stuff like siding, brick, gypsum, etc.) So, as we are excellent at those things, that is where we focus our resources.
You might notice on the study that only 3% of pro’s made their last paint purchase at a place like Wilson’s. And only 15% for electrical and 4% for paint. I guess I’m now wondering why we kept that stuff around as long as we did. O well, hindsight is 20/20.
If you need any lumber, millwork or building materials, give us a call (256-852-7411) or visit our website. And if you need electrical, plumbing or paint, we can refer you to someone excellent:)